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Advocare Classic Tickets

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On the schedule

Advocare Classic Tour Dates & Tickets

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Inside the performance

Sound, stage & company

Onstage company

Documented collaborators

The Advocare Classic was a premier college football season opener hosted annually at AT&T Stadium in Arlington, Texas. Dating back to its days as the Cowboys Kickoff Classic, the event featured high-profile matchups and served as a marquee kickoff to the college football season. From 2015 to 2019, AdvoCare was the title sponsor, delivering a prominent national stage for teams like Alabama, Wisconsin, and USC. Organized by the Dallas Cowboys and ESPN Events, the game drew extensive coverage from both USC and Cowboys media outlets. While Allstate took over sponsorship in 2021, there has been no scheduled game since then, and current information indicates no plans to resume the Advocare Classic after 2021. This page preserves the history and impact of the Advocare Classic while highlighting the teams, venues, and the broader context of early-season college football at AT&T Stadium.

The live experience

What reaches the room

For fans and researchers, the Advocare Classic remains a notable chapter in college football history. While the event is not currently active, the legacy includes memorable matchups such as 2015 Alabama vs. Wisconsin, 2016 Alabama vs. USC, and the 2020 USC vs. Alabama rematch. We keep you informed about legacy events, venue details at AT&T Stadium, and any future developments in early-season kickoff traditions. If you’re looking for current football action, we can point you to comparable kickoff-era experiences and upcoming college football events in the Dallas–Fort Worth area.

The essentials

Quick Facts About Advocare Classic

  • Former annual college football season opener at AT&T Stadium in Arlington, Texas (Cowboys Kickoff Classic, later Advocare Classic).
  • AdvoCare served as title sponsor from 2015 to 2019; Allstate became sponsor for 2021; no game planned from 2022 onward.
  • Notable matchups include 2015 Alabama vs. Wisconsin, 2016 Alabama vs. USC, and the 2020 USC vs. Alabama rematch.
  • Organized by Dallas Cowboys and ESPN Events; widely covered by USC/ Cowboys media outlets during active years.
  • Discography and singles do not apply; Advocare Classic is a sports event, not a musical performer.

For fans and researchers, the Advocare Classic remains a notable chapter in college football history. While the event is not currently active, the legacy includes memorable matchups such as 2015 Alabama vs. Wisconsin, 2016 Alabama vs. USC, and the 2020 USC vs. Alabama rematch. We keep you informed about legacy events, venue details at AT&T Stadium, and any future developments in early-season kickoff traditions. If you’re looking for current football action, we can point you to comparable kickoff-era experiences and upcoming college football events in the Dallas–Fort Worth area.

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