Onstage company
Documented collaborators
The Advocare Classic was a premier college football season opener hosted annually at AT&T Stadium in Arlington, Texas. Dating back to its days as the Cowboys Kickoff Classic, the event featured high-profile matchups and served as a marquee kickoff to the college football season. From 2015 to 2019, AdvoCare was the title sponsor, delivering a prominent national stage for teams like Alabama, Wisconsin, and USC. Organized by the Dallas Cowboys and ESPN Events, the game drew extensive coverage from both USC and Cowboys media outlets. While Allstate took over sponsorship in 2021, there has been no scheduled game since then, and current information indicates no plans to resume the Advocare Classic after 2021. This page preserves the history and impact of the Advocare Classic while highlighting the teams, venues, and the broader context of early-season college football at AT&T Stadium.