The live experience
What reaches the room
The Alabama Music Awards (AMAs) illuminate Alabama's diverse and vibrant music community. Founded in 2012 by The 3Zs Non-Profit, AMAs celebrate performers, journalists, and entertainers across the Yellowhammer State. Known for its eclectic, multi-genre focus, the AMAs honor contributions from across Alabama and provide a platform for streaming and statewide broadcast coverage. This performer profile highlights the AMAs' mission, notable milestones, and what fans can expect as they follow the annual awards, conference, and live performances.