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Meet Alex Dey, born José Alejandro Torrsdey in Parral, Chihuahua (1958). A global figure in life coaching, sales psychology, and personal development, Alex Dey has built a reputation as a practical, no-nonsense guide to mastering influence, negotiation, and performance. Based in the United States and Mexico, he founded the Dey Research Institute to study human behavior and sales strategies, training millions of salespeople and professionals along the way. He’s also the author of influential titles like La Biblia Del Vendedor, helping readers turn ideas into action.