Onstage company
Documented collaborators
AMBY stands for A Music Blog, Yea?, a pioneering music media brand founded in 2013 by Alicia Atout in Toronto, Canada. What began as a music interview blog expanded into a broader media portfolio that includes compelling wrestling interviews with organizations like Impact Wrestling, AEW, and MLW. While AMBY itself is not a touring artist or musician, the brand has become a trusted source for in-depth artist and industry interviews, behind-the-scenes insights, and thoughtful commentary. Alicia Atout, the creative force behind AMBY, is a broadcaster for AEW and Knotfest and maintains a strong online presence through the AMBY site, WordPress pages, and associated social channels. In 2024, Alicia rejoined AEW’s broadcasting team, continuing to influence music and wrestling conversations across the entertainment landscape. In 2025, she announced her marriage to Maxwell Jacob Friedman on September 5, and became a permanent US resident in June 2025. Although AMBY does not host a traditional touring schedule, the brand continues to shape conversations in music and wrestling media.