Biography
Asere originated in Havana in the mid-1990s when seven musicians—rooted in the traditions of Cuban son and Nueva Trova—joined forces to create a sound that honored heritage while embracing the momentum of contemporary danceable rhythms. The band has been described by Eliades Ochoa as a pioneer of the ‘Son del Nuevo Milenio,’ a label that captures their willingness to push tradition forward without losing its soul. Their music blends son with cha cha cha, rumba, and other Afro-Cuban styles, offering music that is both authentic and modern.
Sound and influence
Asere’s music sits at the intersection of traditional Cuban forms and global vitality. The grooves are tight, the vocals expressive, and the arrangements invite movement—perfect for festival stages and intimate clubs alike. Their approach respects the legacy of classic Cuban son while inviting new audiences to discover (or re-discover) its timeless appeal.
Discography highlights
- ASERE Live (2019)
- Junio Groove (2010)
- Destinos (2009)
- De Cuba y de Panama (2008) with Billy Cobham
- Yo Soy el Son (The Next Generation) (1999)
- Cuban Soul (1998)
2025 tour and live activity
Asere’s 2025 UK/Europe schedule includes:
- Band on the Wall, Manchester – October 24, 2025
- The Lantern at Colston Hall, Bristol – October 29, 2025
- The White Rock, Hastings – October 21, 2025 (note: date subject to change due to scheduling)
- Lyme Regis – November 1, 2025
Asere has maintained a robust international touring presence for decades, with praise from The Guardian and features in WOMEX listings that underscore their ongoing activity on the world music circuit. They continue to share new music via Bandcamp (ASERE Live) and connect with fans through Facebook and Instagram.
Social media and official links
Venue details and location
When planning a trip to see Asere, consider the venue’s capacity, acoustics, and city vibe. UK/Europe venues like Band on the Wall (Manchester) and The Lantern at Colston Hall (Bristol) offer intimate-to-mid-sized settings ideal for groove-driven Cuban ensembles, while Hastings’ The White Rock provides a historic venue with strong regional audiences. If you’re traveling from out of town, we’ll help you secure reliable seating and accessible options for a comfortable night of live Cuban music.