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BeautyCon began in 2011 as a beauty blogger and fan gathering, evolving into a global festival brand with multi-city events in destinations like Los Angeles, New York, London, Dubai, and Tokyo. Led early on by Moj Mahdara, the brand faced financial challenges that culminated in 2021, when BeautyCon assets were acquired by Essence Ventures/Sundial and relaunched. The revival has been described as the "Super Bowl of beauty" by Vogue Business, signaling a renewed cultural footprint and strategic partnerships. BeautyCon now positions itself as an inclusive platform that rallies rising beauty rebels and connects creators, brands, and fans through masterclasses, creator hubs, and immersive demos. We’ve got you covered for ticketing on BeautyCon-hosted events and appearances.