Team & personnel
People connected to the team
Welcome to the official Big 12 Conference performer page. While you may know them as a powerhouse in college athletics, the Big 12 brand stands alongside its member universities to deliver high-energy events, compelling branding initiatives, and a strong presence across the country. Based in Irving, Texas, the conference was founded in 1994 with its first season in 1996 and now comprises 16 member universities. We’ve got you covered for tickets to celebrate their events, branding moments, and partnerships that bring fans closer to the action.