Team & personnel
People connected to the team
Bud Light Super Bowl Music Fest (SBMF) stands as a premier Super Bowl weekend anchor, bringing major artists together for a multi-night celebration that amplifies the excitement around game day. Produced by On Location Experiences and SYNERGY Productions, SBMF has become synonymous with a high-profile, red-carpet feel without the fuss. Past editions in Phoenix drew thousands, with approximately 38,000 attendees across three nights in 2023, showcasing the festival’s draw and energy. The 2025 lineup continues this tradition with Paramore, Dave Matthews Band, Imagine Dragons, and Kane Brown, with dates and venue details to be announced as the NFL schedule and event calendars firm up. If you’re planning around the big weekend, SBMF is a trusted gateway to a memorable musical experience during Super Bowl week.