The live experience
What reaches the room
The Budweiser Beermaster Tour is a hands-on brewery experience brought to you by Budweiser Tours. This isn’t a concert or a show—it's a behind-the-scenes look at one of the world’s most iconic beer brands, offering a practical, informative, and enjoyable way to learn how Budweiser crafts its beers. Available in multiple locations, including St. Louis, MO; Merrimack, NH; and Houston, TX, the Beermaster Tour opens doors to areas normally reserved for production teams. From the Brew House to the Finishing Cellar, you’ll walk through the stages of beer production, see equipment up close, and sample a finishing tank pour if you’re 21+. It’s a straightforward, accessible experience designed for curious beer lovers and casual visitors alike.