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Built Ford Tough Series Tickets

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Built Ford Tough Series Tour Dates & Tickets

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The Built Ford Tough Series (BFTS) powered the Professional Bull Riders’ premier tour from 2003 through 2017, with Ford Motor Company serving as the title sponsor. In 2018, the series rebranded to Unleash the Beast (UTB) with Monster Energy as the title sponsor, and it remains the high-profile showcase for the best bull riders in the world. This performer page highlights the legacy of the BFTS era, the transition to UTB, and the ongoing excitement around the PBR World Finals and major events.

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Whether you’re tracing the history of the sport, or looking for up-to-date information on the 2025 PBR World Finals schedule, we’ve got you covered with reliable, no-nonsense ticket guidance and insider context. Secure your seats and follow official channels for the latest coverage of events, broadcasts, and social updates.

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Stay connected with official PBR channels for real-time coverage of UTB and World Finals: X/Twitter, YouTube, Facebook, the PBR App, and RidePass. We’ll keep you informed about upcoming tours, World Finals formats, and the major Grand Slam events across New York, Arlington, Las Vegas, and Nashville. If you’re planning a trip to Fort Worth or Arlington for the 2025 finals, we’ll help you find great seats, keep you updated on scheduling, and ensure a smooth, straightforward ticket-buying experience.

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The essentials

Quick Facts About Built Ford Tough Series

  • BFTS operated as the Professional Bull Riders' Premier Series from 2003 through 2017; Ford Motor Company served as the title sponsor (the series was known as Built Ford Tough Series during that period).
  • Starting in 2018, the series was rebranded as Unleash the Beast Series (UTB) with Monster Beverage as the title sponsor; UTB is the current premier tour of the PBR, broadcast on multiple networks and streaming platforms.
  • The BFTS/UTB era featured major events and a World Finals with multi-round formats; World Finals prizes exceeded $2 million in several years, and the World Champion has historically earned a $1 million bonus (noted in 2003 and sustained through later years). The four major events (New York City, Arlington, Las Vegas, Nashville) formed the Grand Slam and were broadcast on CBS in the UTB era.
  • Social media and streaming coverage for PBR UTB/World Finals are available via official PBR channels (X/Twitter, YouTube, Facebook, PBR App, RidePass, etc.).

Stay connected with official PBR channels for real-time coverage of UTB and World Finals: X/Twitter, YouTube, Facebook, the PBR App, and RidePass. We’ll keep you informed about upcoming tours, World Finals formats, and the major Grand Slam events across New York, Arlington, Las Vegas, and Nashville. If you’re planning a trip to Fort Worth or Arlington for the 2025 finals, we’ll help you find great seats, keep you updated on scheduling, and ensure a smooth, straightforward ticket-buying experience.

Social links (official, full details provided):

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