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Chick-fil-A Bowl Fan Fest brings big energy to game day in Atlanta. Held at the Georgia World Congress Center, Hall C (GWCC, Hall C), this family-friendly fan festival runs on game day with a mix of live music, pep rallies featuring team bands and cheer squads, and interactive activities for fans of all ages. Admission is free for fans with a game ticket, and past years have showcased additional paid experiences such as tailgate events. Sponsored by Lions Clubs International with branding support from Home Depot on select years, Fan Fest is a cornerstone of the Peach Bowl weekend that helps set the tone before kickoff.