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Craig Conover is best known to reality TV fans as an alum of Bravo's Southern Charm. Beyond the screen, he built a lifestyle brand centered on entrepreneurship, craftsmanship, and design. As the founder of Sewing Down South (SDS) since 2018, Conover has grown a boutique experience from his flagship Charleston store (opened May 2021) to collaborations with major retailers and brands such as Kroger, HomeGoods, and HSN. This page highlights his background, notable projects, and upcoming appearances where fans can connect with him in person.