Earn Your Booze Fitness & Cocktail Festival Tickets

Earn Your Booze (EYB) blends wellness with libations, creating unique experiences for bartenders, service-industry pros, and cocktail enthusiasts. Founded in Phoenix by Justin Cross, a former brewer and Navy veteran, and Elliott Clark, known as The Apartment Bartender, EYB stacks events, apparel, and experiential activations into a recognizable lifestyle brand. EYB operates with a simple ethos: earn it. From yoga and CrossFit to bootcamps and branded activations, EYB partners with major brands and activewear labels to promote wellness in a dynamic, drink-forward world.

Whether you’re chasing a high-energy festival vibe or a laid-back wellness experience, EYB designs events that connect fitness and cocktails in city centers across the United States. Their rotating roster of activations partners with brands like Havana Club, Monkey Shoulder, Reyka, and St-Germain, while collaborating with activewear brands such as Lululemon. EYB’s content and events are often announced through their channels and partner sites, with a dedicated social presence to keep fans in the loop.

As you search for EYB appearances, you’ll find a growing catalog of festival and event listings. The EYB ecosystem is built to be accessible, with opportunities to secure seats or spots at activations and festivals as soon as dates and venues are announced. We’ve got you covered with the latest info and a simple path to tickets through trusted partners.

Getting involved with Earn Your Booze means embracing a community that values wellness, camaraderie, and great cocktails. For the latest tour updates and festival appearances, follow EYB on their official channels and check partner listings. If you’re planning to attend, secure your seats early and stay tuned for venue details as they’re announced. For more insider access, you can also connect with EYB through their social profiles and official website.

Pro tip: Since 2025 tour dates are announced via EYB channels and partner sites, keep an eye on event listings and follow the brand for the latest venue and city confirmations. We’ll guide you to secure seats or spots as soon as they’re available.