Onstage company
Documented collaborators
Electrik Seoul is the brainchild of Nino Lee (Niniboi), a dynamic force in the cross-genre party scene that blends K-pop energy with electronic dance music. Launched in May 2024 at Academy LA, the brand quickly scaled to larger venues such as Avalon Hollywood and Exchange LA, delivering immersive experiences that fuse visuals, choreography, and crowd energy. Keep an eye on Electrik Seoul for high-profile pre-parties and Insomniac–affiliated nights across California.