Founded in 2015, the Elite Rodeo Athletes Championship aimed to elevate professional rodeo through an elite circuit designed to attract top riders and partners. The ERA envisioned two distinct tours (Premier and Qualifying) feeding into a World Championship, with the goal of delivering a premier, television-friendly rodeo experience. The organization prioritized strong purses, sought-after televised coverage, and a global stage for its athletes.
ERA’s 2016 season featured eight stops on a two-night format, each with a substantial purse, culminating in a World Championship in Dallas. The Dallas event, held in 2016, offered a substantial total purse and functioned as a qualifier for later iterations of ERA events. ERA events were planned to be televised on Fox Sports 2 (FS2), helping expand rodeo visibility beyond traditional venues.
Despite ambitious plans, ERA canceled the 2017 season and ultimately ceased operations in 2017. The organization’s ventures laid the groundwork for later developments in professional rodeo, including the World Champions Rodeo Alliance (WCRA), which launched in 2018 and operated for several years before winding down in 2025.