Onstage company
Documented collaborators
Erick Y Grupo Massore is a dynamic Tejano and cumbia outfit formed in June 1996 in Nuevo Rosita, Coahuila. Founded by Erick Sánchez Tovar and his brothers, the group has grown into a recognized name for Latin tropical cumbia with pachanga influences. Across years, their sound has appeared on major profiles and streaming platforms, including Apple Music, where they’re described as Latin/tropical cumbia. The Massore project has navigated ownership discussions publicly, shaping their identity as a resilient, community-driven act. Here you’ll find a detailed biography, a look at their discography, and a preview of upcoming tour dates that bring their energetic live show to fans across the United States.