Ford Holiday River Parade Tickets

Experience the magic of Ford Holiday River Parade as 27 illuminated floats illuminate the San Antonio River Walk in downtown San Antonio, TX. The 2025 parade, themed Merry Movie Magic, features Buddy the Elf as Grand Marshal and a spectacular display of approximately 200,000 holiday lights along the route. The parade kicks off at 6:00 PM from the Tobin Center, with a live broadcast from Arneson River Theatre at 7:05 PM. Secure your seats early—official viewing options include the Tobin Center viewing party and free viewing along the River Walk in designated areas. ADA seating and dining packages are available, with gates opening for ticket holders between 5:00–6:00 PM. Tickets priced from the best available price into various viewing options and packages to suit different plans.

Ford Holiday River Parade celebrates family, film-inspired holiday charm, and community spirit. Follow Ford Holiday River Parade for insights, performance updates, and behind-the-scenes content. We’ve got you covered for ticketing and the best ways to experience the parade in downtown San Antonio.