FRIO! A Wonderland of Frozen Fun Tickets

FRIO! A Wonderland of Frozen Fun is a seasonal winter-wonderland attraction that transformed the McAllen Convention Center into a festive, snow-filled family experience. Brought to life through a collaboration between Peerless Production Group and the City of McAllen, with sponsorships from local partners like Martinez Furniture, FRIO! delivered a memorable holiday destination from November 27, 2019 to January 6, 2020. We’ve got you covered with all the essential details to help you plan a fun, stress-free visit.

From snow-topped hills to gingerbread decorating and a four-dimensional VR adventure, FRIO! offered a variety of activities designed for kids and families alike. Real snow—up to two million pounds in some reports—created a true winter spectacle in South Texas, making this a unique seasonal event for the region.

While FRIO! was a standout regional event in 2019–2020, current publicly listed touring dates do not indicate an ongoing FRIO! tour for 2025. If you’re planning a visit, we’ll keep you updated on any future appearances or related winter experiences. Secure your seats or passes through our easy, no-fuss ticket process—we’ve got you covered with reliable information and insider access to upcoming family-friendly events in McAllen and the surrounding area.

Social connectivity: Follow FRIO! for updates and future appearances:

Venue details below help you plan your visit to McAllen: the McAllen Convention Center, located at 700 Convention Center Blvd, McAllen, TX, is accessible for families and offers convenient parking and nearby amenities. We’ve included practical tips and background to help you navigate your winter adventure with ease.