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Goose Island’s 312 Day is a Chicago institution that blends the city’s craft beer scene with live music and community events. Each year on March 12, fans celebrate Goose Island’s 312 Urban Wheat Ale with a day filled with beer promotions, pop-ups, and performances by a rotating roster of Chicago artists. In 2025, the city’s permitting landscape shaped the lineup and venues, including a one-night fine dining experience with Vienna Beef and a Wieners Circle pop-up. When needed, performances have relocated to suit city regulations, such as Mick Jenkins shifting to The Bottom Lounge for 312 Day. This page highlights the performer Goose Island’s 312 Day, with background, notable discography highlights, and upcoming appearances tied to 312 Day and related Goose Island activations across Chicago.