Team & personnel
People connected to the team
Grand Prix Royale Party originated as an exclusive luxury event series launched in Austin, Texas in 2015. With Jamie Foxx as host and performer, the brand partnered with Prime Experiences and BRP’s Can-Am to create a high-profile weekend experience that centered on gourmet dining, curated auctions, and world-class entertainment rather than a traditional music artist catalog. Over the years, the branding has evolved as an event series tied to Formula 1 weekends, offering attendees a distinctive blend of luxury, spectacle, and social engagement.