Onstage company
Documented collaborators
Griselda is a powerhouse name in contemporary East Coast hip hop, standing at the center of a movement that redefined independent rap in the late 2010s. Built on the entrepreneurial energy of Griselda Records, founded in 2012 by Westside Gunn, Conway the Machine, and Mach-Hommy, the label has grown into a beacon for authentic, gritty storytelling and uncompromising production. Core artists Benny the Butcher and Armani Caesar helped carry the torch, while broader collaborations with artists like Conway have earned Grammy recognition through Griselda’s extended projects.