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On the schedule
Inside the performance
Onstage company
Documented collaborators
Ground Up emerged in 2008 from Temple University's campus, built on a DIY, independent ethos that shaped their approach to hip-hop. The project began with Azar, Malakai, and Bij Lincs, delivering music with a hands-on mindset and a commitment to authentic storytelling. Over the years, Ground Up has carved a path through the indie scene while making notable marks at major festivals and in influential press outlets.
The live experience
What reaches the room
Based in Philadelphia, Ground Up continues to cultivate a sound rooted in rap, melody, and introspection, supported by their own Ground Up Sounds label and a robust online presence across YouTube and SoundCloud. While 2025 brings no public tour dates yet, fans should stay tuned to official channels for updates as they happen.
Onstage company
Documented collaborators
Ground Up’s discography highlights a steady release cadence from 2011 to 2015, with the most recent studio album Seventeen Eleven (1711) released in 2015, following Ground Up (2014), Supernatural (2013), and Romantic Comedy (2011). Notable singles include Breakfast (feat. G‑Eazy, 2013), Lets Ride (2014), Right Now (2015), and Boulevard (2011). The group has resonated across the festival circuit, including a Made in America Festival appearance in Philadelphia (2013) and a SXSW showcase (2016). Noisey recognized them as one of Philadelphia’s most promising hip-hop acts in 2015. For the latest updates, follow official channels and Ground Up Sounds.
The sound
The musical character
Links: official site groundupsounds.com, YouTube and SoundCloud footprints, and social media profiles below.
The essentials
The records
The hits
Ground Up’s discography highlights a steady release cadence from 2011 to 2015, with the most recent studio album Seventeen Eleven (1711) released in 2015, following Ground Up (2014), Supernatural (2013), and Romantic Comedy (2011). Notable singles include Breakfast (feat. G‑Eazy, 2013), Lets Ride (2014), Right Now (2015), and Boulevard (2011). The group has resonated across the festival circuit, including a Made in America Festival appearance in Philadelphia (2013) and a SXSW showcase (2016). Noisey recognized them as one of Philadelphia’s most promising hip-hop acts in 2015. For the latest updates, follow official channels and Ground Up Sounds.
Links: official site groundupsounds.com, YouTube and SoundCloud footprints, and social media profiles below.
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