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The Heart of Dallas Bowl is more than a football game—it's a Dallas–Fort Worth tradition with a storied past and a clear path to the present. Since 2019, the game has found its home at Gerald J. Ford Stadium on the SMU campus in University Park, Texas, after previously calling Cotton Bowl Stadium home (2011–2018). The bowl has evolved through several sponsorship names, giving fans a sense of continuity amid change: TicketCity Bowl (2011), Heart of Dallas Bowl (2013–Jan 2014), Zaxby’s Heart of Dallas Bowl (2014–2017), and SERVPRO First Responder Bowl (2018–present). For 2025, the bowl branding remains under the First Responder Bowl umbrella, with official sites detailing the exact date, matchup, and ticketing. Here, you’ll find a reliable, friendly guide to the event’s performer and on-site experience, plus tips to secure your seats.