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On the schedule
Inside the performance
Onstage company
Documented collaborators
The Holiday Bowl is a storied college football postseason game held annually in San Diego, California. Since its inception in 1978, the event has grown into a local tradition that combines top-tier football with family-friendly pre-game celebrations against the picturesque backdrop of San Diego’s harbor.
Onstage company
Documented collaborators
From the move to Snapdragon Stadium in 2024, the Holiday Bowl has continued to attract fans from across the region and beyond. The 46th edition, held on January 2, 2026, carried the Trust & Will title sponsorship and featured a matchup between the Arizona Wildcats (Big 12) and the SMU Mustangs (ACC), with SMU prevailing 24–19. The game is broadcast on Fox and is complemented by vibrant pre-game activities around town, including Band Bash hosted by SeaWorld and a Park Parade along the harbor. Secure your seats to experience this San Diego tradition firsthand.
The live experience
What reaches the room
Note: There are no touring performances by Holiday Bowl, as it is a single-game event rather than a concert tour. For fans and locals, this remains a must-see annual highlight in America’s Finest City.
The live experience
What reaches the room
Venue history matters for fans planning a trip: the Holiday Bowl originally took place at San Diego Stadium from 1978 to 2019, moved to Petco Park from 2021–2023, and found a new home at Snapdragon Stadium in 2024 and 2025. Whether you’re a die-hard college football follower or a local looking for festive game-day vibes, the Holiday Bowl delivers action, pageantry, and a taste of San Diego’s hospitality. For official updates and sponsorship details, follow the event’s official channels and sponsor pages linked below.
Artist note
A sourced detail
For the most up-to-date information, secure your seats early and be part of San Diego’s Holiday Bowl experience.
The essentials
Venue history matters for fans planning a trip: the Holiday Bowl originally took place at San Diego Stadium from 1978 to 2019, moved to Petco Park from 2021–2023, and found a new home at Snapdragon Stadium in 2024 and 2025. Whether you’re a die-hard college football follower or a local looking for festive game-day vibes, the Holiday Bowl delivers action, pageantry, and a taste of San Diego’s hospitality. For official updates and sponsorship details, follow the event’s official channels and sponsor pages linked below.
For the most up-to-date information, secure your seats early and be part of San Diego’s Holiday Bowl experience.
Pick your night