Hoop City YEG 3X3 Festival Tickets

Hoop City YEG 3X3 Festival brings fast-paced streetball to Edmonton, with a focus on community, competition, and basketball culture. Hosted at the Ice Palace inside West Edmonton Mall, this event is part of the FIBA 3x3 World Tour and Women’s Series circuit, featuring qualifiers, Youth Showcase, and a dynamic festival atmosphere. Organized by the 3x3 Basketball Association (3x3BA), Hoop City YEG is a year-round hub for players, fans, and volunteers looking to engage with one of basketball's most electrifying formats.

Attendance is free to the public, and there are volunteer opportunities for those who want to be part of the action. The event runs July 31 through August 3, 2025, with a Hoop City 3x3 Quest qualifier set for July 31–August 1, 2025, offering pathways to the World Tour and Women’s Series. A separate Hoop City 3x3 School Festival took place earlier in April, highlighting the festival’s commitment to youth development.

For fans in Edmonton and across Alberta, Hoop City YEG blends elite competition with family-friendly entertainment, making it easy to secure your seats and enjoy a weekend of world-class 3x3 basketball. Stay connected with official channels for the latest updates and behind-the-scenes access.

Hoop City YEG is more than a tournament; it’s a community event that brings together players, coaches, volunteers, and fans. The 3x3BA, founded by Paul Sir, oversees the festival’s operations and promotional efforts, ensuring a professional and welcoming experience. Follow official social channels for real-time updates, game highlights, and ahead-of-the-badge coverage from the arena to your feed. If you’re seeking a reliable, no-fuss way to catch top-tier 3x3 basketball in Edmonton, Hoop City YEG is your match-day connection.

Social handles to follow (official links open in a new tab):

Venue details: Ice Palace, West Edmonton Mall, Edmonton, AB. The arena provides ample seating, accessibility, and a vibrant festival environment that complements the action on the court. Whether you’re a longtime basketball fan or new to the 3x3 format, Hoop City YEG offers an engaging, accessible experience with opportunities to volunteer and participate in community events.