The sound
The musical character
Hwy 30 Music Fest started in 2009 as a school fundraiser in Filer, Idaho, founded by Gordy and Megan Schroeder. What began as a community event grew into a multi-day festival held at the Twin Falls County Fairgrounds, bringing together country, Americana, rock, and red-dirt acts for fans across the region. While the Idaho edition has been the core of the festival’s identity, the brand has also explored opportunities in Texas, expanding its reach to fans beyond Idaho’s borders.