Onstage company
Documented collaborators
I Love This City San Diego began as a bold two-city EDM festival concept in 2012, born from a partnership between Live Nation Entertainment and LED Presents. The San Diego edition debuted over Memorial Day weekend 2012, with Cricket Wireless Amphitheatre in Chula Vista reported as a primary venue, alongside coverage noting other San Diego locations. The festival quickly became a notable showcase for top electronic artists and multi-stage setups, contributing to the region’s growing electronic music culture.