Onstage company
Documented collaborators
Founded in 2017–2018 in Waco, Texas by Jason Millsap and partner Robert Brooks, ILLectric River Music & Art Experience began as a bold fusion of electronic music and live mural artistry. The project evolved into ILLfest, a three-day street-art and music festival renowned for immersive art installations and large-scale lineups. Today, the brand continues to captivate audiences across Texas with multi-day events that blend sound, visuals, and hands-on creativity.