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I'm Shmacked Tickets

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On the schedule

I'm Shmacked Tour Dates & Tickets

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Inside the performance

Sound, stage & company

The sound

The musical character

I'm Shmacked is not a traditional musical artist, but a renowned college party media brand known for filming campus nightlife and promoting events across universities. Founded by Arya Toufanian and Jeffrie Ray (YoFray), the brand has been widely cited as a national phenomenon in education and campus media. While there is no official discography for I'm Shmacked as a performer, music often accompanies their video content as soundtrack rather than as standalone releases.

Onstage company

Documented collaborators

With extensive coverage in major outlets, I'm Shmacked has influenced campus culture and event promotion, earning recognition for its reach and production quality. The brand’s legacy includes a notable 2015 LIT SZN tour stop in Syracuse and other campus appearances, illustrating a period of active touring in the mid-2010s. Today, the brand remains a trademark with a storied history and a substantial following across platforms.

Onstage company

Documented collaborators

Navigate below to learn more about the founders, the brand’s impact, past tour activity, and how to engage with official channels for updates and content access.

Onstage company

Documented collaborators

While there are no current public tour dates for 2025, fans and campuses can still connect with the official I'm Shmacked channels for archived content, collaboration inquiries, and brand announcements. For ongoing campus event promotion and media production insights, keep an eye on the official social media profiles and the brand’s website.

Onstage company

Documented collaborators

Official social media and websites provide direct access to content from YoFrayFilms and related brand media. Reach out through the channels below to follow, collaborate, or learn more about the brand’s landmark role in college nightlife coverage.

The essentials

Quick Facts About I'm Shmacked

  • Brand type: college party media company that films campus nightlife and promotes events at various universities.
  • Founders: Arya Toufanian and Jeffrie Ray (also known as YoFray).
  • Not a performer: there is no official music discography for I'm Shmacked as a musical artist; music is used as soundtrack in videos rather than presented as releases.
  • Notable coverage: the brand has been profiled by major outlets and cited for influencing campus culture; widely referenced as a national phenomenon in education/campus media.
  • Awards/achievements: reported in various outlets as a major college media phenomenon; publicly celebrated for campus reach and video production (NY Times coverage cited in later pieces).
  • Tour history: documented activity included the 2015 'LIT SZN' tour stop in Syracuse, among other campus stops; public touring appears to have diminished after the mid-2010s.

While there are no current public tour dates for 2025, fans and campuses can still connect with the official I'm Shmacked channels for archived content, collaboration inquiries, and brand announcements. For ongoing campus event promotion and media production insights, keep an eye on the official social media profiles and the brand’s website.

Official social media and websites provide direct access to content from YoFrayFilms and related brand media. Reach out through the channels below to follow, collaborate, or learn more about the brand’s landmark role in college nightlife coverage.

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