IMATS Los Angeles Tickets

IMATS Los Angeles is the industry’s essential makeup artist trade show, founded in 1997 by Make-Up Artist Magazine. Each year, thousands of makeup enthusiasts, professionals, and students descend on Pasadena to learn from top artists, discover new products, and experience live demonstrations. The event blends education, hands-on sessions, and industry showcases in a dynamic, non-stop learning environment. If you’re looking to level up your makeup artistry, IMATS LA is where creativity meets opportunity.

In 2025, IMATS LA continues its long-standing tradition at the Pasadena Convention Center, a venue known for its accessibility and industry-friendly layout. The show features education sessions, step-by-step demos, an exhibitors’ hall filled with the latest launches, and the competitive excitement of Battle of the Brushes. Follow official updates on social media to stay informed on schedules, speakers, and new product drops.

Upcoming IMATS Los Angeles events offer a chance to engage with brands, connect with fellow artists, and secure your seats for in-depth tutorials. Whether you’re a seasoned pro or a makeup student, IMATS LA provides practical insights, product previews, and networking opportunities that help you advance in the beauty industry. For the 2025 edition, plan your visit around January 11–12 at the Pasadena Convention Center in Pasadena, CA, and keep an eye on @imatsofficial for the latest announcements and educational sessions.

Venue details: Pasadena Convention Center has hosted IMATS LA since its inception, offering convenient access in the heart of sunny Southern California. Remember to check social channels and venue pages for the most accurate schedule and any changes to sessions or demonstrations.