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International Make Up Artist Trade Show Tickets

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On the schedule

International Make Up Artist Trade Show Tour Dates & Tickets

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Inside the performance

Sound, stage & company

Onstage company

Documented collaborators

International Make Up Artist Trade Show (IMATS) is the world’s largest makeup-artist trade show, launched in 1997 by Make-Up Artist Magazine. Known for immersive education, live demonstrations, and the exhilarating Battle of the Brushes competition, IMATS has become a cornerstone for professionals and enthusiasts alike. From its early roots in major cities such as Los Angeles, New York, London, Vancouver, Toronto, Sydney, and Atlanta, IMATS continues to be a premier destination for mastering artistry, discovering new products, and networking with industry leaders.

Onstage company

Documented collaborators

Below you’ll find a detailed biography of IMATS, highlights from its discography of events and programs, and the latest information on upcoming appearances and tours. We’ve got you covered with reliable details and direct links to the official channels for social media and more.

Onstage company

Documented collaborators

Whether you’re preparing your toolkit for a session at the Pasadena Convention Center or watching from afar, secure your seats and stay connected with the official IMATS community to get the latest updates.

The live experience

What reaches the room

As IMATS evolves into its next chapter, the organization continues to exemplify education and innovation in makeup artistry. For fans and professionals, this page provides a concise gateway to historical context, ongoing programs, and upcoming tour information. For updates, follow the official channels and check venue listings regularly.

Artist note

A sourced detail

Official social media: Instagram.

The essentials

Quick Facts About International Make Up Artist Trade Show

  • Founded in 1997 by Make-Up Artist Magazine; IMATS is the world’s largest makeup-artist trade show with education, live demos, and the Battle of the Brushes competition.
  • Historically hosted in major cities worldwide (Los Angeles, New York, London, Vancouver, Toronto, Sydney, Atlanta, and more).
  • 2025 edition: IMATS Los Angeles held January 11–12, 2025 at the Pasadena Convention Center.
  • Social media presence exists for IMATS, notably the Instagram account @imatsofficial.
  • Ticketing and venue history: LA editions have historically used Pasadena Convention Center; check official channels for current status and dates.

As IMATS evolves into its next chapter, the organization continues to exemplify education and innovation in makeup artistry. For fans and professionals, this page provides a concise gateway to historical context, ongoing programs, and upcoming tour information. For updates, follow the official channels and check venue listings regularly.

Official social media: Instagram.

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