Onstage company
Documented collaborators
Life Is Beautiful Festival is more than a concert lineup—it's a cultural experience that blends music with art, cuisine, and immersive experiences in Downtown Las Vegas. Founded in 2013 by Rehan Choudhry and Joey Vanas, with lead investor Tony Hsieh, the festival grew from a three-day event spanning about 18 city blocks to a globally recognized brand. In recent years, the event reimagined itself as a smaller block party format, while keeping the spirit of community and creativity alive. While 2025 did not feature a Life Is Beautiful festival, the brand remains a key chapter in Las Vegas music history and a benchmark for large-scale, artist-centric experiences.