Onstage company
Documented collaborators
{{We’ve got you}} covered for MGM Resorts Main Event—the dynamic performer identity behind a storied Las Vegas basketball tradition. Originating in 2014 as the MGM Grand Main Event, this branding has evolved through several names while staying tied to four-team brackets played around Thanksgiving week. The event has hosted top college teams, featured strong partnerships, and evolved with venues and naming rights, including the Continental Tire Main Event era and current ties to MGM Resorts as an Official Partner of the College Basketball Crown.