Onstage company
Documented collaborators
The Morningsiders are an indie folk duo known for their textured storytelling and warm, harmony-driven sound. Formed at Columbia University in 2012 by Magnus Ferguson and Reid Jenkins, the band first drew attention with a blend of intimate folk and cinematic arrangements. Their early rise included a viral hit connection through the Empress and a notable association with a Starbucks commercial, helping them reach a broader audience while maintaining their hands-on, melodic approach to songwriting.