Onstage company
Documented collaborators
Now, Now, originally formed in Blaine, Minnesota in 2003 as Now, Now Every Children, the duo shortened their name to Now, Now in 2010 to reflect a simpler, more direct identity. Known for intimate indie pop craft, they have built a dedicated following with emotionally raw melodies, shimmering guitars, and vulnerable lyrics. Their work has earned critical recognition, including NPR placements on the 100 Best Songs lists, and a reputation for engrossing live performances. This page offers a concise biography, a highlight reel of their discography, and up-to-date tour information to help you secure your seats with ease.