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PopShift Holi - Festival Of Colors is a cornerstone project of PopShift, a digital media and live-events company dedicated to elevating South Asian voices and talent. Since its inception in 2023, PopShift Holi has evolved from a partnership launch with Toyota into a vibrant, multi-city festival experience featuring brand activations, food, color experiences, and live performances. We’ve got the details on the brand, its immersive events, and how to catch the next edition in a city near you.