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Ripley's Believe It or Not! Times Square was a landmark museum and attraction located at 234 West 42nd Street in New York City. Known for its sprawling collection of oddities, interactive galleries, and immersive experiences, it drew visitors from around the world to explore hundreds of artifacts and astonishing exhibits across 20+ galleries—the largest Ripley’s location at the time. While the site permanently closed on November 28, 2021, the Ripley’s brand continues to entertain and intrigue audiences with unique exhibitions at other locations and through official social channels.