The live experience
What reaches the room
The Salsa & Latin Jazz Festival is a cornerstone of Richmond’s Latin music scene, blending Latin jazz, salsa, and community energy. Founded by Luis “Sweet Lou” Hidalgo, a longtime radio host and promoter, this act grew from the Latin Jazz Show launched in 2005 into a full-fledged annual festival that brings together top performers and local communities. The festival has evolved over the years, moving from Dogwood Dell to Midtown Green in 2025, where it continues to celebrate Latin rhythms, dance, and culture under the guidance of Oasis Broadcasting Network (WOBN) and Richmond Parks, Recreation & Community Facilities. The 18th Annual Latin Jazz & Salsa Festival took place on August 30, 2025, at Midtown Green (2401 W Leigh St, Richmond, VA). The event has earned regional recognition, including awards like the MoColo Crystal in 2021. Whether you’re a longtime fan or new to the scene, this performer page highlights the Salsa & Latin Jazz Festival’s musical journey, discography, and upcoming tour info. We’ve got you covered for secure tickets and reliable updates.