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Samantha Urbani is an inventive voice in indie pop, blending dance-punk energy with synth-pop textures and retro 80s influences. Best known as the frontwoman of Brooklyn-based band Friends, Urbani helped shape a sound that balances catchy hooks with experimental flair. After Friends, she launched her own label URU and released music with Lucky Number, building a reputation for thoughtful, boundary-pushing pop. In 2023 she released her first full-length solo album, Showing Up, on Luck Number / URU, featuring tracks like One Day At A Time and More Than a Feeling. Urbani continues to cultivate a dedicated following with a record of provocative singles and an engaging, intimate approach to performance.