The live experience
What reaches the room
The Santa Cruz Blues Festival was a cornerstone of Northern California's blues and roots scene, launched in 1993 by Bill Welch, Michael Blas, and Phil Lewis. Welch, known for running Moe's Alley, helped cultivate a community where fans could experience high-caliber blues in a relaxed, festival atmosphere. Held at Aptos Village Park in Aptos, CA, the festival traditionally took place over Memorial Day weekend, drawing fans from across the region to enjoy a weekend of iconic artists, storytelling, and live performances that highlighted the evolution of blues and roots music.