The sound
The musical character
Soft Power is the latest musical persona of Fazerdaze, the New Zealand–based singer-songwriter and multi-instrumentalist Amelia Murray. Blending dream pop, shoegaze, and indie rock textures, Soft Power builds on Murray's acclaimed catalog while carving a new sonic path. Her 2024 album Soft Power earned critical recognition, including Album of the Year and Best Solo Artist at the 2025 Aotearoa Music Awards, marking a milestone for a project that remains intimate, cinematic, and emotionally direct.