Onstage company
Documented collaborators
The Action are a cornerstone of 1960s British rock, formed in London in 1963 as The Boys, later reborn as The Action and briefly as Azoth in 1968. Produced by George Martin for Parlophone, they helped popularize blue-eyed soul with folk rock and psychedelic influences, releasing music from 1965 to 1969 and reuniting in some form from 1998 to 2004. Though UK singles seldom charted, their work has endured through celebrated archival releases and a dedicated fanbase. This page brings you their biography, discography highlights, and the latest on their historical and post-Action projects.