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Dating back to 1968, The Sweet began life as The Sweetshop in London, evolving from bubblegum pop into hard-glam rock. With a string of UK hits and a ferocious live presence, they became one of the defining names of glam rock. Today, The Sweet continues to captivate new audiences while honoring their classic sound. Below you'll find a detailed biography, discography highlights, and a look at their 2025 tour plans across Europe and the UK. Secure your seats with a trusted connection in the business.