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Urban Street Jam is more than a performer—it's a cornerstone of Irvine’s hip-hop culture. Founded by Craig Borja of Phaze1 Entertainment and Marlon Shell of Stylz Dance Studio, this artist embodies the festival’s mission: to showcase music, dance, art, and fashion under one vibrant umbrella. The annual event, which began with a February 20, 2010 debut, has grown into a celebrated platform for hip-hop expression, featuring everything from dance battles to graffiti showcases and fashion runs. When you book Urban Street Jam, you’re getting a connection to a rich, community-driven scene that has helped launch countless local talents and kept hip-hop culture thriving in Southern California.