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Vivian Tu, widely known as Your Rich BFF, combines Wall Street experience with relatable, actionable financial literacy content. Former JPMorgan equities trader and BuzzFeed sales leader, Vivian turned to educating others about money, debt, investing, and wealth-building. As a New York Times bestselling author and TIME100 Creator, she expands her reach across platforms to empower millions to take control of their finances with practical guidance and a clear, engaging voice.