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1300Smiles Stadium Tickets

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The venue

About 1300Smiles Stadium

Welcome to the 1300SMILES Stadium venue page. Located at Willows Sports Complex on Golf Links Drive in Kirwan, Townsville, this multi-purpose stadium has a storied history as a home for rugby league, rugby union, and soccer. With a capacity of 26,500 (record crowd 30,302 in 1999) and a legacy dating back to its opening in 1994, the venue has hosted major moments for the North Queensland Cowboys and other standout teams. While the stadium underwent demolition and redevelopment beginning in 2022, its impact on Townsville’s sporting culture remains significant. Here, you’ll find practical information on seating, parking, transit, and nearby hotel and dining options to help you secure your tickets and plan your visit with ease.

Tip: As seating layouts aren’t widely published for public access, think of the venue as having field-surround seating with two primary grandstands (Western and Eastern). For event planning, check with us for the latest seating and access details. Parking is available on-site for events, with additional local parking managed by Townsville Parking for crowded days. For transit, plan via Townsville’s general transit network (TransLink) to the Kirwan area. When staying nearby, consider trusted partners for hotels and dining in Townsville’s Kirwan vicinity, including options like Jacana Apartments, Itara Apartments, and The Ville Resort & Casino, among others. We’ve got you covered for a convenient, straightforward experience.

Good to know

Seating, Parking & Venue Information

  • Location: Willows Sports Complex, Golf Links Drive, Kirwan, Townsville QLD 4817 (1300SMILES Stadium).
  • Capacity: 26,500; record crowd 30,302 (Cowboys vs Brisbane, 1999).
  • Opened: 1994; Last event: 2019 (Cowboys v Bulldogs, before relocation to the new stadium). Demolished: began 2022, with completion around 2023; police hub planned on site.
  • Venue type: multi-purpose stadium used for rugby league, rugby union and soccer; home ground for North Queensland Cowboys (NRL) 1995–2019 and North Queensland Fury (A-League) 2009–2011.
  • Naming history: Stockland Stadium → Malanda Stadium → Dairy Farmers Stadium → 1300SMILES Stadium (renamed in 2013).
  • Seating: public seating plans are not widely published; the venue featured Western and Eastern Grandstands with field-surround seating.
  • Parking: on-site event parking existed; local stadium parking permits administered by Townsville Parking for crowded events.
  • Transit: no venue-specific transit page for 1300SMILES; plan travel via Townsville transit networks (TransLink) to Townsville/Kirwan area; see generic planning resources for Townsville venues.
  • Nearby hotels: multiple options in Townsville near Kirwan (e.g., Jacana Apartments, Itara Apartments, The Ville Resort & Casino).