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240 W Colorado Blvd Tickets
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About 240 W Colorado Blvd
240 W Colorado Blvd serves as a key viewing location along the Rose Parade route in Pasadena. Rather than a single venue, the route is lined with assigned grandstands managed by Sharp Seating across five area sections. With total seating surpassing 70,000, attendees choose specific route-area grandstands using area-specific maps and pricing. This page provides a comprehensive guide to seating, parking, transit, and nearby hotels and dining to help you plan an easy, no-fuss Rose Parade experience.
Whether you’re attending the Rose Parade itself or related activities like Bandfest and Equestfest, secure your seats via official viewing areas and consult the Sharp Seating route maps for exact locations. We’ve got you covered with practical tips, trusted hotel and dining referrals, and straightforward guidance to make your Rose Parade day seamless from start to finish.
Good to know
Seating, Parking & Venue Information
- Not a standalone venue: 240 W Colorado Blvd is a location along the Rose Parade route, used for viewing from assigned grandstand areas rather than a single building.
- Official seating: Sharp Seating operates grandstands across five areas along Colorado Blvd; total seating for the parade exceeds 70,000 seats, with area-specific maps and pricing.
- Seat reference example: third-party ticket sellers list 240 W Colorado Blvd (Row B) as a seating option, illustrating the route-area approach to seating.
- Seating charts/maps: Use Sharp Seating's Rose Parade Route map for area-by-area grandstand locations and addresses; no single universal venue seating chart exists for the entire route.
- Parking: Parking passes and related parking options are sold through Sharp Seating and other parade partners; plan ahead due to high demand near the route.
- Transit: Access typically via regional transit (e.g., Metro, Pasadena Transit) with special event travel options; many attendees use public transit to avoid road closures.
- Nearby hotels: Hotels in Pasadena and nearby areas (e.g., The Westin Pasadena, Hyatt Place Pasadena, Hilton Pasadena) are commonly used by Rose Parade attendees.
- Notable events: The Rose Parade is the primary event; related activities with formal viewing options include Bandfest, Equestfest, Decorating Places, and post-parade events sold or coordinated through Sharp Seating.
- Renaming/demolition: There is no fixed venue to demolish or rename; the route remains the annual viewing route with temporary grandstands and area-based viewing.