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Believe Sign Tickets

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Public Art Sculpture Venue in Reno, NV

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The venue

About Believe Sign

Believe Sign is a striking public art sculpture located in Believe Plaza, part of Reno's Riverwalk District. Positioned at City Plaza / Believe Plaza, 10 N Virginia St, this artwork by renowned artists Laura Kimpton and Jeff Schomberg serves as a vibrant backdrop for nearby events and community gatherings. While Believe Sign itself isn’t a traditional venue with a seating chart, the surrounding Believe Plaza area hosts a variety of free and ticketed events, including Dancing on the River and Rollin' Reno. If you’re looking to enjoy an event nearby, consider securing your seats through trusted partners and planning your visit with convenient parking, transit, and nearby accommodations. We’ve got you covered with practical details to help you get there and make the most of your Reno experience.

Parking in downtown Reno offers several options: City Hall Parking Garage (at First & University), after 5pm Washoe County lots, and street parking with downtown guidance. For transit, RTC RIDE serves downtown Reno with routes that connect to City Plaza, making it easy to reach Believe Plaza from various neighborhoods. Nearby hotels include Whitney Peak Hotel (255 N Virginia St), Renaissance Reno Downtown Hotel & Spa (One South Lake Street), and Harrah's Reno Hotel & Casino (219 N Center Street). When you’re ready to dine, explore nearby dining options and take advantage of affiliate partner recommendations for a comfortable stay. If you’re planning events around Believe Plaza, keep in mind the area’s signature events like Dancing on the River and Rollin’ Reno, which draw locals and visitors alike. Secure your seats via our trusted partner network and enjoy a straightforward, no-fuss ticket experience with You’ve Got a Guy—we’ve got your back for Reno fun.

Good to know

Seating, Parking & Venue Information

  • Location: City Plaza / Believe Plaza, 10 N Virginia St, Reno, NV 89501.
  • Venue type: Public art sculpture (Believe series by Laura Kimpton and Jeff Schomberg) within the Riverwalk District; used in conjunction with Believe Plaza events.
  • Capacity/seating: Not published; Believe Sign is not a formal venue with a seating chart.
  • Parking: Downtown Reno options include City Hall Parking Garage (First & University), Washoe County lot after 5pm, and street parking; see local Downtown Reno parking guidance.
  • Transit: Served by RTC RIDE (downtown Reno transit) with routes connecting to City Plaza; see RTC maps and schedules.
  • Nearby hotels: Whitney Peak Hotel (255 N Virginia St), Renaissance Reno Downtown Hotel & Spa (One South Lake Street), Harrah's Reno Hotel & Casino (219 N Center Street).
  • Notable events hosted nearby: Dancing on the River at Believe Plaza and Rollin' Reno events have been held in the Believe Plaza area near City Hall.