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The venue

About Billy's Ice

Welcome to Billy's Ice, now reimagined as Bobby's Ice, a community-focused venue in New Braunfels, Texas. After the original Billy's Ice at 1193 Loop 337 closed its chapter in late 2025, the space has evolved into Bobby's Ice at 6390 FM 1102 (near Hunter Road). The venue remains a hub for fundraising, charity events, and live performances, continuing a legacy of supporting local causes and providing a friendly, dependable experience for fans and guests. With a seating capacity of about 146 seats, Bobby's Ice offers an intimate setting where you can enjoy great entertainment without the fuss. Our goal is to help you secure your seats easily, plan your trip, and make the most of nearby lodging and dining options.

Geographically, the venue sits in New Braunfels, convenient to downtown attractions and the Gruene historic district. Since the transition, attendees can use city transit services like Ride the Rio (launched November 2025) to reach events conveniently. Always check current parking guidance and local rules, as New Braunfels has implemented downtown parking changes in 2025. We’ve got you with up-to-date details to help you plan your visit, including nearby hotels and recommended restaurants affiliated with trusted partners.

Venue specifics: Bobby's Ice continues the Billy's Ice legacy with a smaller, intimate setting at a new location. Parking is general for the area; there is no published dedicated seating or parking plan for the venue, so please follow local signage and park in legal public lots or street parking as directed. For transit, consider Ride the Rio to get to the venue from various parts of the city. If you’re looking for convenient stays, explore nearby hotels such as The Faust Hotel, Hilton Garden Inn New Braunfels, Gruene River Hotel & Retreat, Gruene Mansion Inn, and Hill Country Inn & Suites. For dining and snacks before or after shows, these affiliate partners are recommended for quality experiences close to your venue. We’re here to help you secure your seats and plan a smooth, hassle-free visit to Bobby’s Ice.

Good to know

Seating, Parking & Venue Information

  • Original location/address: Billy's Ice, 1193 Loop 337, New Braunfels, TX 78130.
  • Last day at the old location: September 30, 2025; building/property subsequently sold.
  • Relocated and rebranded as Bobby's Ice at 6390 FM 1102 (near Hunter Road), New Braunfels, TX 78132; opened November 20, 2025.
  • Reported capacity: about 146 seats (public listings).
  • Notable events: hosted fundraising and community-benefit events; Billy's Ice previously raised over $1 million for local causes.
  • Transit: New Braunfels launched Ride the Rio public transit in November 2025; users can book rides citywide (useful for venue access).
  • Parking: no dedicated published seating/parking plan; follow New Braunfels parking guidance and local parking rules; downtown changes implemented in 2025.
  • Nearby hotels (examples): The Faust Hotel (240 S Seguin Ave), Hilton Garden Inn New Braunfels (1501 IH-35 North), Gruene River Hotel & Retreat, Gruene Mansion Inn, Hill Country Inn & Suites (near Hwy 46).
  • Notes on status: the old Billy's Ice location was demolished/sold; the venue continues as Bobby's Ice at a new location.