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About Cocoanut Grove
Welcome to The Grove: Santa Cruz Event Center, formerly known as Cocoanut Grove. Located at 400 Beach Street in Santa Cruz, CA, this versatile venue offers a range of indoor spaces perfect for concerts, conferences, and community events. With nearly 8,000 square feet of indoor meeting space spread across the Ballroom, Sun Room, and Bay View Room, The Grove provides flexible configurations to accommodate halls of varying sizes. Whether you’re planning a small intimate gathering or a larger multi-space event, we’ve got you covered with straightforward, insider access to seating, parking, and nearby accommodations.
Seating options vary by room: the Ballroom typically seats 100–200, the Sun Room 100–300, and the Bay View Room capacity depends on configuration. Standing capacity can reach around 518 across spaces, with larger crowds possible depending on setup. Parking options include Boardwalk lots along Beach Street, on-site catering facilities, and adjacent parking that varies by day and season. Santa Cruz MTD serves the Boardwalk area, making transit convenient for attendees within walking distance of stops. For overnight stays, Dream Inn Santa Cruz (beachfront, about 0.2 miles away) and Hotel Paradox (near Ocean Street) are popular nearby options. We’ve highlighted trusted hotel and dining partners to help you secure convenient accommodations and great meals near the venue.
Good to know
Seating, Parking & Venue Information
- Active venue: The Grove: Santa Cruz Event Center (formerly Cocoanut Grove) at 400 Beach Street, Santa Cruz, CA 95060.
- Total indoor meeting space: about 7,948 sq ft, including the Ballroom, Sun Room, and Bay View Room.
- Seating options: Ballroom typically 100–200 seated; Sun Room 100–300 seated; Bay View Room capacity varies by configuration.
- Standing capacity/token: up to ~518 standing across spaces; some configurations allow larger crowds up to ~1,000 depending on setup.
- Renaming: Cocoanut Grove was rebranded to The Grove: Santa Cruz Event Center in 2025.
- Parking: Boardwalk parking lots along Beach Street; on-site catering and adjacent parking options; rates vary by day/season.
- Transit: Santa Cruz MTD (public transit) serves the Boardwalk area; walking distance to transit stops is common for attendees.
- Nearby hotels: Dream Inn Santa Cruz (beachfront, ~0.2 miles away) and Hotel Paradox (nearby on Ocean Street), among others.